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Alexandre Herchcovitch

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NEW YORK, June 8, 2011
By Brittany Adams
Alexandre Herchcovitch is syncing up with American retailers and getting in on the annual Resort race. His debut vacation collection was much sweeter than what we're used to seeing from the Brazilian designer—if anything, this was a total 180 from his somber Fall lineup. While a high-necked shift with a dainty but sparse floral print and conservative sleeves came across as almost chaste, foxy bustier tops also popped up a few times; and a crepe de chine dress with corsetlike seaming at the bust that appeared to be layered over a sheer black T-shirt was actually just one piece. Other noteworthy looks included silver cropped pants knotted at the natural waistline for a flattering fit and a shrunken jacket with faintly blouson sleeves that paired like a dream with a matching pencil skirt in pearlized, pastel jacquard. All in all, Herchcovitch maybe played it too safe. But these cute and feminine pieces could very well sell better than the maverick designer's more directional ones.

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