June 08, 2011 New York
Tribune Standard is off to a running start. After debuting for Fall, the new line is already on the rigorous four-collections-a-year track. But creative director Tawfik Mounayer is no stranger to the breakneck retail calendar. The designer has done time at Liz Claiborne, Gap, and Ann Taylor, and he brought what he learned from those blockbuster brands to the table. So the first Resort collection had definite commercial appeal, with pieces like wide-legged sailor pants and sharp twill blazers that would easily fit into most women's wardrobes. But there was also a glam, 1970's element here. Mounayer was specifically thinking of a portrait of Marisa Berenson wearing big tassel earrings and showed similar ones that complemented a macramé poncho and T-shirts. Another inspiration was modern painter James Nares, whose work was echoed in original prints painted by Mounayer himself (the studio was reportedly a mess). This brushstroke pattern came on a silk maxi dress and two striking, color-blocked looks in the same bright palette. There's a lot of competition out there, but Tribune Standard is a label to keep an eye on.