December 20, 2012 New York
Crispness, however, could have helped the edit a bit. Price more than style seemed to be the unifying theme. But that, on the other hand, is ICB's point of difference. It's Gurung designs at un-Gurung prices—though with a decisively more real-world-friendly than red-carpet-ready spin. He imagined a customer wearing her dress from the office straight onto the train and onto the beach. "It's about making life less complicated," he said. For his customer, at least. Gurung designs his namesake line, this one, and at the moment, a Target collaboration due out next year. As if that's not enough, a runway show (a live-action one, not the digital runway on which he premiered his inaugural ICB range for Fall) is in the offing for this collection next season.