December 04, 2012 New York
Under chief creative officer and president LeAnn Nealz, the Juicy Couture girl has grown up and evolved over the past few seasons. Now, though, it seems as if she's a little homesick for her California roots. For pre-fall, Nealz amped up the bohemian spirit and glam factor that Juicy was originally known for. "It's all about relaxed, easy pieces to take her swiftly from Malibu Beach to the Chateau Marmont," she said. Cases in point? A fluid black hippie-chic dress with beaded embroidery on the sleeves, animal-printed brocade jeans, and an off-the-shoulder crepe blouse paired with distressed white cutoff shorts. Slogan tees with the phrases "Choose Juicy" and "Juicy Rocks" (in crystals, naturally) were further proof of Nealz' intent to return to the brand's DNA. The most memorable look combined the "Juicy Rocks" tee with slouchy tricked-out denim and a lace blazer. It suggested that Nealz has found the balance between Juicy Couture past and future.