Sachin + Babi
had a major coup over the weekend when the latest Pepsi ad campaign images starring Beyoncé were released. The pop icon wears a tuxedo jacket with mirrored embellishments from the label's Spring runway show (and little else) while pushing a shopping cart full of soda. In terms of product placement, Mrs. Jay-Z is about as big as it gets these days, and Sachin and Babi Ahluwalia have been busy fielding reorder requests in addition to showing their new pre-fall collection. Noting the season's May/June delivery, the husband and wife design duo said that their contemporary customer is looking for "buy now, wear now" pieces. So they focused on transitional fabrics like comfortable tweedy jersey, which was cut into long vests or fit-and-flare day dresses, as well as a paperweight lambskin that accented slim twill trousers and biker jackets. Embroidery has been a Sachin + Babi calling card from the beginning—the Ahluwalias additionally own a home furnishings company that specializes in textiles, so there's plenty of swatch sharing in the studio. A rich-looking, embellished silk minidress with a strapless sweetheart neckline and just the right amount of stretch would look smashing on Beyoncé. As it's priced to sell at $395, Bey's adoring fans can afford to get their hands on one, too.