July 02, 2012 Paris
Damir Doma opened up shop on Rue Faubourg Saint-Honoré on Sunday. A store to call his own (and after only five years in the business) is reason enough to deliver a sharp, sellable Resort collection, but the designer said he had another good excuse, too. "When I went back to look at Fall, I think I went too costumey," he said of his most recent show. "I decided to take out the strong bits and do them in a more cool and effortless way." Step one was to introduce denim to the lineup. His jeans came in a blue so faded they were nearly white and with a crossover waistband. Paired with a lapel-less linen blazer in the same almost-blue shade and cinched with a black leather belt, they met both his criteria for success. Same goes for a tank dress made from texturized black silk. Fitted through the torso, it fell loosely from the waist to below the knees with the kind of everyday ease that will make girls reach for it again and again.
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