June 03, 2012
Season after season, Max and Lubov Azria face the same challenge: how to bring new dimension to their label's signature bandage dresses. This Resort season, they came up with some surprises. Turning to pop art and comic books, the designers updated their body-con numbers with punchy color blocking in pink, orange, and blue. Even more noteworthy were the pieces that incorporated "rubberized" and leather bandage, such as a cropped black jacket worn over a sexy bandeau bikini. Honorable mention goes to the pink and white fit-and-flare frock whipped up in a hand-knit jacquard with mesh detailing. "It's always for the same customer," said Lubov, who stressed the importance of keeping the collection tight and clean. But by the looks of the new offerings, we wouldn't be surprised if the Azrias find themselves a few new converts.