Before he began designing in 2008, Juan Carlos Obando
was in charge of branding for big companies like Toyota as a creative director at the Saatchi & Saatchi advertising agency. Obando applied that skill set (he also photographed the lookbook himself) to refining his namesake label's message over the past several seasons. His new Resort lineup is his most concise to date. Focused on "an unassuming approach to eveningwear," Obando showed a flamingo pink chiffon blouse with cargo pockets paired with a long, silicon-treated silk skirt that had a trailing train. Worn with super-cool, studded menswear oxford shoes (a collaboration with friend George Esquivel), it was exactly the kind of outfit you'd want to dance in at a summer wedding. Floaty sheer pants attached to cool board shorts plus "pillow case" clutches struck a similar balance of unassuming elegance.