"For me, it's a lot of color," Rachel Zoe, herself dressed head to toe in black and white, admitted. "But you know, baby steps." Her new Resort collection includes a full-length, bib-pleated gown in bubble gum pink. That might be called a baby leap.

Color was the big story for Resort, not just pink but deep blue, chrome yellow, and rose red, too, the last in a stained glass-like rose print Zoe called her favorite of the season. Otherwise, business was much as usual, only bigger. The stylist-turned-designer promised her collection will always have her trademark seventies flares; here they were. There'll always be tailored suiting; here it came in a techno brocade resembling wood grain. Lucite and crystal Deco jewelry, introduced for Fall, is back in force. Bags required nearly a quarter of the showroom space, each model coming in multiple sizes. One satchel was deemed uptown girl in large, downtown in small.

That's a big part of the Zoe formula, and never more so than for a sales-driven collection like Resort: choice. Zoe has her own now-trademark style, but she isn't in the business of forcing it. Those wood grain pants come in slouchy or skinny, too. Blazers are cropped or not. Her stores, she said, buy across the gamut. Her clients tweet at her that they wear her to their bat mitzvahs, proms, and weddings: women of varied ages and, presumably, varied sizes. Catering to as many as possible makes good business sense. Women—even, according to Zoe, A-list celebrity women—come in all different ones.