June 14, 2012 New York
The key to Sea's success is in the clothing itself. A woven linen striped shift from the new lineup came with corsetlike details at the bust and slimming side insets. It appeared to be much more expensive than its $415 price tag. Other standouts here included sporty gauze tunics with matching track shorts and a series of tweedy terry cloth looks like a biker jacket with "bubble leather" sleeves (from a specific breed of lamb in New Zealand). Monahan and Paolini used this textured leather on a puffy white leather vest that had editorial appeal, but also made the same piece in black (using a sleeker skin) at Barneys' request. Sea continues to convince both retailers and customers with its accessible approach to dressing, and whether they need the help or not, the media is coming for them.