June 17, 2012
Their Juicy Couture days are over, but Pamela Skaist-Levy and Gela Nash-Taylor haven't stopped having fun. In matching silk crepe rompers from their new label and with matching green-blue streaks in their hair, they showed off a sophomore collection built on the same philosophy as their February debut. "We're full-blown, hard-core, crazy-ass shoppers," Skaist-Levy said. "The contemporary floor was too young for us, so we asked ourselves, what pieces do we want to own?" Their enthusiasm is catching. Neiman Marcus, Net-a-Porter, and Maxfield have all bought deeply, they say, and even the most un-California, un-eccentric shoppers will find things to wear in between the multicolor fox fur bomber and pink and brown Mongolian lamb chubby.
Pam and Gela do basics—buttery tees, washed silk blouses, twill pants that fit like a jean. Any strong advanced contemporary brand needs them to survive. (Denim is coming for Spring.) But the point of this label, not unlike the point of Juicy back in its golden days, is pleasure. Nothing gives these girls a kick like their long-sleeve crepe de chine minidress with the deep dip in back, unless it's their embroidered and beaded gypsy shirt (very on-trend for Resort, as it happens) and burnished gold stretch leather pants. "The fact that you can get that kind of detail at a contemporary price point? It's just amazing," Nash-Taylor said. She should know: She's the customer.