Cynthia Rowley was in the zone at a Resort shoot in her sprawling West Village town house, flipping through the racks, directing her photographer, and briskly signing off on the stylist's out-there, bejeweled turban head wraps (not to mention giving her young daughter a lesson on the difference between a prime avocado and a not-so-ripe one). In between looks, the designer described her fascination with Instagram, waxing poetic about traveling vicariously through her fabulous friends' feeds. Her slightly mad new Resort collection aptly captured her upbeat, eclectic mood.

All together, it was a lot to take in, but pulled apart, each individual piece had plenty of hanger appeal—particularly the pro-grade rash guards that have been a consistent best seller for the brand. They were updated here in a nautical motif as well as a broken "madras" print. "It's getting so there are no boundaries between swim and ready-to-wear," Rowley said. Other memorable moments included head-to-toe patterned looks (in a digital fan image or micro plaid) with matching shrunken jackets, A-line frocks, and slim cropped trousers, as well as a sequined shell paired with cool, ultra-embellished boyfriend jeans.