June 17, 2014 London
Simplicity met sweet with a series of looks in mikado silk with that bow detailing again: There was a strapless jumpsuit, an uncomplicated tunic dress, and a bomber jacket that stood out for its solid, high-quality snap buttons. The inner child was summoned via a sweater with a rocking-horse motif and a sweatshirt that had crystal detailing of clouds and thunderclaps. Some supersoft cashmere sweaters showed those Bauhaus sharp angles and straight lines, but the effect was offset by the nursery-room colors. Then came the look with the most overt Bauhaus reference: a trapeze dress with a ruffled hem and patchwork palette—that was one for the art lovers, said Choi: "I was thinking the collection would hit the shops in October, just in time for a customer looking for something to wear to the Frieze Art Fair."
Choi really hit design gold with the last looks in sherbet yellow and sky blue, all in cotton embroidered on organza. There was a knee-length skirt with folded hem pleats, and a peplum blouse and trapeze dress with a subtle geometric pattern was structured yet flowy at the same time. It showed how much time Choi spends on fabric innovation as well as design and wearability. Those items are bound to create a lot of excitement on the shop floor.