June 05, 2014 New York
One quality of Comey's that those other designers should note is her keen understanding of her customer and her brand's place in the wider market for fashion. Comey launched denim a couple seasons ago now, and her offering gets better and better. This season, for instance, she debuted a really knockout pair of high-waist, wide-leg pants. They came in both an allover indigo dye and a stonewashed version that was raw-hemmed. As she explained at an appointment today, her strategy with the denim has been to stick to her niche of exploratory silhouettes and experimental washes. No skinny jeans for her. Likewise, this collection's painted prints, tropical florals, and linens dotted with cotton eyelash provided some eccentric flourish to accessible silhouettes. Comey knows that people look to her for a touch of the unexpected but nothing too overtly avant-garde or strange. And she's gotten frighteningly consistent at delivering precisely that. When women go to shop at Comey's store, they know—in broad strokes, anyway—exactly what they'll find.