Pam & Gela
June 26, 2014 New York
Pamela Skaist-Levy and Gela Nash-Taylor are having quite a year: They've reportedly been doing bonkers business since relaunching their Skaist-Taylor brand as Pam & Gela, and last month the duo relaunched themselves, as authors, with the publication of their book The Glitter Plan: How We Started Juicy Couture for $200 and Turned It Into a Global Brand. Spoiler alert: They did it by giving girls what they want, clothing-wise. Not what they aspire to, not what they dream about, but the laid-back clothes they actually want to wear, on an average day of doing whateves. Skaist-Levy and Nash-Taylor have instinctively youthful taste, and this season, as last, had a rather teenage vibe to it, what with all the scrunched-up French terry sweats, cutaway tanks, and abbreviated hemlines. The tone was sportier than last time, though, thanks to an emphasis on racing stripes, perforated leather, and mesh. There was also a fair amount of tie-dye, at its most sophisticated in a tonal velour. These looks don't advance the fashion conversation, really, but there's absolutely no doubt they'll sell. Pam & Gela know what girls want, that's for sure.