Bella Freud never does anything obvious—so of course her show wasn't a show at all. Instead, the designer decided to produce her own magazine, shot over the course of two days. Anita Pallenberg lent her very bohemian Chelsea flat for the shoot, which was only fitting since the whole collection was inspired by her personal style and the movie Performance. "Anita's always dressed much cooler than the average rock and roller," said Freud. "She has some really tacky things and some really elegant things." Freud's collection pairs an orange velvet suit with a lilac polka-dot chiffon blouse; a purple leopard-print stretch dress with a classic coat; and a pinstripe suit with a striped English school scarf. There were perfect little black satin dresses with frills at the elbow; mini minidresses in green tiger-print chiffon and tiny skirts in fabulous English tweed. And for anyone who can't wear a 3-inch skirt, there are masses of sexy, beautifully produced knitwear.

Freud's magazine will feature all of London's coolest kids: Photographer Dan Macmillan, who will also take a turn in front of the camera, and Chanel girl Devon Aoki, Jerry Hall, Jade Parfitt and Kiara as models. Add a John Malkovich interview with Pallenberg and a contribution from artist Sarah Lucas and you have the ultimate fashion 'zine. There's only one hitch: As yet the magazine has no title.