May 29, 2001
Sachiko Okada and Aaron Sharif, the duo behind Blaak, met while studying fashion design at Central Saint Martins and have been inseparable ever since. Their debut collection, which they showed in 1998 while still in college, was immediately snapped up by London's hip Browns Focus boutique, which has carried the label ever since.
Blaak's strength lies in translating forward-thinking ideas into accessible clothes that retain a distinct air of individuality. Take their Fall collection, where traditional preppy style was reinterpreted with deep-plunging pink vests, sensible button-downs, and snappy pencil skirts decorated with trompe l'oeil bows and crisscrossed ribbons. More daring experiments included puff-sleeve tops, generous prom skirts in bright hues, and quasi-military jackets with substantial epaulets that were pinned over and in front of the shoulders like folded wings.
Designed for a young, urban and in-the-know clientele, Blaak's clothes effortlessly convey a spirit of quiet subversion.