Preen by Thornton Bregazzi
February 16, 2003 London
Bringing a low-key design interest to the staples of everyday dressing, Preen recast urban utilitywear as marly sweats, leg-hugging suede cargo pants and ribbed tanks, cut away and worn in multiples. So Justin Thornton and Thea Bregazzi can rethink cut and beat-up fabric with the best of them, but what sets them apart from the pack is knowing when to stop short of turning clothes into intellectual statements. This couple entered fashion not by staging showy runway coups butwith refreshing unconventionalityby building a business steadily from the small shop they opened in Portobello Green in 1996. That all means that Preen knows how to design stuff they’ll actually sell. With seven years under their belt, they’re almost setting a record for longevity in business among young London designers.