February 09, 2004 New York
“We were thinking, What are the needs of this new generation?” said Menichetti, at the low-key presentation of his new signature label. “They live in a world that’s more of the senses, and less of the mind.” Refining that vision over almost two years, Menichetti, a minimalist at heart, has pared things down as much as possible. “No jeans line, no secondary line,” he explained. “You have everything here. A simple sweatshirt, next to a T-shirt, next to a cashmere sweater. This is how people dress now. It’s all about versatility.” It’s also about clean lines, luxurious Italian fabrics, and a simple mix-and-match palette of white, black, khaki, indigo blue, and pink. Now that he’s back behind the wheel, Menichetti is raring to go: His 5-year plan includes footwear, fragrance, even home. Stay tuned.