He’s raced a motorcycle across Africa, he’s studied philosophy in Tibet and India, and his hair reaches halfway down his back—but Roberto Menichetti is also a very serious businessman with one of the more solid résumés in the industry. He spent five years as the head of Jil Sander’s design team, launched Burberry’s apparel collection and designed it for three years, and put in a season at Cerruti.

“We were thinking, What are the needs of this new generation?” said Menichetti, at the low-key presentation of his new signature label. “They live in a world that’s more of the senses, and less of the mind.” Refining that vision over almost two years, Menichetti, a minimalist at heart, has pared things down as much as possible. “No jeans line, no secondary line,” he explained. “You have everything here. A simple sweatshirt, next to a T-shirt, next to a cashmere sweater. This is how people dress now. It’s all about versatility.” It’s also about clean lines, luxurious Italian fabrics, and a simple mix-and-match palette of white, black, khaki, indigo blue, and pink. Now that he’s back behind the wheel, Menichetti is raring to go: His 5-year plan includes footwear, fragrance, even home. Stay tuned.