Revillon

PARIS, March 7, 2004
By Sarah Mower
Rick Owens knows how to make a deconstructed fur look luxe, and that squares the circle at Revillon…almost. Put it this way: It's easy enough to believe that a woman of good yet conservative taste might comprehend the extravagant chic of, say, his white blanket-wrap mink edged in satin—maybe even see it as an investment, not a trendy buy. Ditto how a cash-rich, low-key coolster might rush to assimilate his dippy, dangly, tuft-sprouting shrugs, scarves, and fierce gauntlets into her wardrobe. Still, even for fans, there's something peculiar in the continuity between the clothes we recognize as Owens' own and those that turn up with a Revillon label.

Owens has certainly given his all to Revillon. That includes the cropped pants, his up-here, down-there skirts, his shades of greige and mouse, and the strange, almost hairless pallor of the models seen in his own show. Granted, for Revillon, he replaced his beloved denim with needle cord, abused in patches to the point of threadbare, which is certain to be influential. (And he swears those pieces aren't just fillers—they'll definitely be made and sold alongside the fur.)

In a certain way, all this shows integrity. On top of that, Owens deserves kudos for forging an anti-retro vision for fur. On the downside, why risk cannibalizing his own collection in this way? And grafting an underground aesthetic onto the classic ladylike Parisian fur-store experience is bound to produce certain, er, cultural misunderstandings. What kind of welcome will those scruffy Owens fans receive when they show up at Revillon's very proper front door?

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