3.1 Phillip Lim
February 05, 2008 New York
Boil it all down and Lim's major impetus was maturity, his own and his customers'. That was clear from the first look out, a suede duster over a silk blouse and a midcalf skirt that looked a bit dowdy. But variety is the beauty of 3.1, and one of the reasons it's a retail darling: Stores and girls can buy it and wear it their way. So, amid the more staid fare (a thin gray V-neck sweater over gray flannels, or ladylike matelassé coats and dresses), Lim kicked up the cool factor with a tiny leather flight jacket (worn with an urban-bohemian maxidress) and what he calls "the new power suit": a black denim boyfriend blazer over terrific matching wide-leg jeans. There were several great dresses and great coats, too. Soon, 3.1 boutiques will be opening in Tokyo and Los Angeles, and shoppers will easily find what they came for.