Tory Burch

NEW YORK, February 5, 2008
By Laird Borrelli-Persson
The Tory Burch presentation was held at Christie's auction house, and if the outfits had been lots, there would have been bidding wars. Burch, who has developed an unusually strong brand in just four years, demonstrated once again why thousands of women are hooked on her classics. She organized her "ladylike, but eccentric and quirky" Fall collection in three groupings, representing "one woman going through three different moods, exploring three different aspects of her style." The first group was tweedy and Hitchcockian, featuring metallic jacquards and a birds-on-a-wire print. The second had something of a maritime flavor, with the spotlight on an ivory dress with silver spangles, a navy dress with cable-knit sleeves, and sailor-striped tops. The third was all about Joni Mitchell: peacock-feather and beetle prints, psychedelic florals, fringed bags. What is it that made the eclectic threads hang together…and that makes Burch a hit? The clothes are polished, but she still has fun.

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