Alberta Ferretti Fall 2010 Ready-to-Wear Collection on Style.com: Runway Review

Alberta Ferretti

REVIEW

COMPLETE COLLECTION

Alberta Ferretti Fall 2010 Ready-to-Wear

MILAN, February 26, 2010

By Sarah Mower

Alberta Ferretti has whittled her brand proposition down to the things she does very well: fluttery chiffon, a dressy princess coat, and a quietly pretty event dress. There's no harm in that focus. Part of the battle in fashion is reaching a point of clarity where people know what you're about and why they should shop with you—and then sticking to it.

As far as dresses are concerned, the show began where it ended: with trompe l'oeil jewelry in the neckline of a nude, vertically pleated number. Ferretti navigated the current vibe for barely-there color and covered arms, sometimes with crystal sparkles planted on near-invisible net, the way you'd see in figure-skater outfits (had she been thinking Winter Olympics?). The coats, too, had the fit-and-flare silhouette that has been developing somewhere along the line this season as a mainstream, feminized response to the rigid A-line look that is taking hold in many collections.

Still, with the Academy Awards imminent, Ferretti's section of long dresses could be up for more public attention than the rest of this collection. The way she showed them, with natural-looking makeup and downplayed hair, struck a note that could look refreshing on that red carpet.

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A.F. Vandevorst	Acne	ADAM
A Détacher	Akris	Alberta Ferretti
Albino	Alexander McQueen	Alexander Wang
Alexandre Herchcovitch	Alice + Olivia	Altuzarra
Andrew Gn	Anna Sui	Ann Demeulemeester
Anne Valérie Hash	Antonio Berardi	Aquascutum
Aquilano.Rimondi	Araks	Azzaro

Badgley Mischka	Balenciaga	Balmain
Banana Republic	Band of Outsiders	Barbara Tfank
Basso & Brooke	BCBG Max Azria	Behnaz Sarafpour
Bensoni	Betsey Johnson	Bibhu Mohapatra
Blumarine	Bottega Veneta	Brian Reyes
Burberry Prorsum

Cacharel	Calvin Klein Collection	Carlos Miele
Carolina Herrera	Celine	Central Saint Martins
Cerruti	Chado Ralph Rucci	Chalayan
Chanel	Charles Anastase	Charlotte Ronson
Chloé	Chris Benz	Christian Cota
Christian Dior	Christian Siriano	Christopher Kane
Clements Ribeiro	Collette Dinnigan	Comme des Garçons
Costello Tagliapietra	Costume National	Cushnie et Ochs
Cynthia Rowley	Cynthia Steffe

D&G	Davidelfin	Dennis Basso
Derek Lam	Devi Kroell	Diane von Furstenberg
Diesel Black Gold	DKNY	Dolce & Gabbana
Donna Karan	Doo.Ri	Douglas Hannant
Dries Van Noten	Dsquared²	Duro Olowu

Elie Saab	Elie Tahari	Elise Øverland
Emanuel Ungaro	Emilio Pucci	Emporio Armani
Erdem	Erin Fetherston	Erin Wasson x RVCA
Etro