Moschino Cheap And Chic
REVIEW
COMPLETE COLLECTION
MILAN, February 25, 2010
By Nicole Phelps
To celebrate the opening of Maison Moschino, the company's new hotel in Milan's Viale Monte Grappa, Rosella Jardini and her Cheap & Chic team changed up their show format, flying in British pop sensation Pixie Lott to perform and enlisting Italian actress Asia Argento to deejay. Instead of sitting in orderly rows, guests swigged Champagne and stood cheek by jowl in a clear plastic tent as models streamed past them. The concept, as the designer described it afterward, was "all of the different women who come out of the hotel." There was a "Chanel lady" in a bright pink tweed bouclé jacket and skirt, and an "Hermès lady" with a black Kelly bag perched upside down on her head. With Carla Sozzani's famous 10 Corso Como store just steps from the hotel, Jardini sent out "shopaholics" carrying shopping bags with "Full" printed on one side and the Moschino URL on the other. Those were just for show, but the designer did debut a new collection of luggage, dubbed "Lost and Found." There were even maids in black and white uniforms who playfully swatted the people lining their way with feather dusters.In other words, this was trademark Cheap & Chic: nothing too serious, full of fashion in-jokes, and contagiously upbeat. To wit: The last model out sashayed by in a spangled shift dress with big block letters that read: "Fashion must go on!" Just in case it doesn't, though, it was a clever move for Jardini and co. to branch out with this new hotel.
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Fall 2010 Ready-to-Wear
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3.1 Phillip Lim -
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D&G Davidelfin Dennis Basso Derek Lam Devi Kroell Diane von Furstenberg Diesel Black Gold DKNY Dolce & Gabbana Donna Karan Doo.Ri Douglas Hannant Dries Van Noten Dsquared² Duro Olowu -
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Elie Saab Elie Tahari Elise Øverland Emanuel Ungaro Emilio Pucci Emporio Armani Erdem Erin Fetherston Erin Wasson x RVCA Etro -
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Fashion East Fendi Francesco Scognamiglio -
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Gabriele Colangelo Gap Gareth Pugh Gary Graham Generra Giambattista Valli Gianfranco Ferré Giles Giorgio Armani Givenchy Graeme Armour G-Star Gucci -
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Haider Ackermann Halston Helmut Lang Hermès Hervé Léger by Max Azria Holly Fulton House of Holland -
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Iceberg Isaac Mizrahi Isabel Marant Issa Issey Miyake -
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Karen Walker Karl Lagerfeld Kenzo Kimberly Ovitz Kinder Aggugini Koi Suwannagate -
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L.A.M.B. L'Wren Scott Lacoste Lanvin Lela Rose Limi Feu Loewe Louise Goldin Louise Gray Louis Vuitton Luca Luca Luisa Beccaria Lutz & Patmos Lyn Devon -
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Naeem Khan Nanette Lepore Narciso Rodriguez Nathan Jenden Neil Barrett Nicolas Andreas Taralis Nicole Farhi Nicole Miller Nina Ricci No. 21 -
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Ohne Titel Organic by John Patrick Oscar de la Renta Osman -
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Paris 68 Paul Smith Pedro Lourenço Peter Jensen Peter Pilotto Peter Som Philosophy Pollini Ports 1961 PPQ Prabal Gurung Prada Preen Pringle of Scotland Proenza Schouler -
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Sacai Salvatore Ferragamo Sharon Wauchob Shipley & Halmos Sonia Rykiel Sophia Kokosalaki Sophie Theallet Stærk Stella McCartney Stephen Burrows Suno Sykes -
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Undercover United Bamboo -
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Valentino Vanessa Bruno Vena Cava Vera Wang Véronique Leroy Versace Versus Victoria Beckham Viktor & Rolf Vionnet Vivienne Tam Vivienne Westwood Vivienne Westwood Red Label VPL -
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Wayne William Rast Wunderkind -
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Zac Posen Zero + Maria Cornejo
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