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Cynthia Rowley

NEW YORK, February 12, 2010
By Romney Leader
Other designers may lament the lag time between clothes' debut on a runway and their real-world on-sale date—but Cynthia Rowley actually tackled the issue head-on. Partnering up with the Gagosian Shop, she is offering arty limited-edition duplications of her latest looks: Rowley's team took photos of each garment from the front and back, printed the images onto fabric, and cut them out in the shape of the original. The quick copies were available the night of the show.

The "chic monster-girl collection" was how Rowley described Fall, and it was heavy on volume and texture. The volume was delivered in oversize puffer coats, airy skirts with bubble hems, and a patterned silk dress with rows of ruching. Texture was added with an abundance of feather and fringe trim on everything from blouses to cropped jackets.

"There's already a wait list for these pieces," Rowley said of her faster-fashion solution, the day before, "meaning people are trying to buy versions of Fall '10 before I even show them. How crazy is that?"

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