February 11, 2010 New York
The "chic monster-girl collection" was how Rowley described Fall, and it was heavy on volume and texture. The volume was delivered in oversize puffer coats, airy skirts with bubble hems, and a patterned silk dress with rows of ruching. Texture was added with an abundance of feather and fringe trim on everything from blouses to cropped jackets.
"There's already a wait list for these pieces," Rowley said of her faster-fashion solution, the day before, "meaning people are trying to buy versions of Fall '10 before I even show them. How crazy is that?"