Generra
REVIEW
COMPLETE COLLECTION
NEW YORK, February 12, 2010
By Meenal Mistry
After a two-season hiatus, critical darlings Swaim and Christina Hutson returned tonight to the runway. The husband-wife team, whose much-adored label Obedient Sons and Daughters was forced to close its doors in early 2009, have resurfaced as the creative directors at Generra."I only knew Hypercolor from back in the day," Christina said backstage before the show, referring to Generra's heat-sensitive T-shirt line, while Swaim remembered a slightly earlier moment when the brand offered a more extensive casual wardrobe. Together they settled on creating a modern version of this bright and youthful early-nineties-era notion of Generra in their rebooting. But perhaps all you really needed to figure that out was to pick up the branded electric glow stick on your chair.
The look here was indeed young and colorful, with an array of peppy-hued knits, rah-rah skirts, and full-skirted minidresses. A trippy blurred print was apparently inspired by the happy tones of Snow White and the Seven Dwarfs. The arch girlishness was cut slightly by a smattering of oversize anoraks, cargo trousers, and a speckled wool coat. It was such a far cry from anything we've ever seen this pair produce that you wondered if they had perhaps overshot in their new direction. The Hutsons and their new label might benefit from a slight return to what brought the designers their initial success. At any rate, the last look was a fully matched, printed suit ensemble of jacket, Henley top, and slim pants. Guess they couldn't resist injecting a little Obedience.
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Fall 2010 Ready-to-Wear
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3.1 Phillip Lim -
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D&G Davidelfin Dennis Basso Derek Lam Devi Kroell Diane von Furstenberg Diesel Black Gold DKNY Dolce & Gabbana Donna Karan Doo.Ri Douglas Hannant Dries Van Noten Dsquared² Duro Olowu -
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Elie Saab Elie Tahari Elise Øverland Emanuel Ungaro Emilio Pucci Emporio Armani Erdem Erin Fetherston Erin Wasson x RVCA Etro -
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Fashion East Fendi Francesco Scognamiglio -
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Gabriele Colangelo Gap Gareth Pugh Gary Graham Generra Giambattista Valli Gianfranco Ferré Giles Giorgio Armani Givenchy Graeme Armour G-Star Gucci -
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Haider Ackermann Halston Helmut Lang Hermès Hervé Léger by Max Azria Holly Fulton House of Holland -
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Iceberg Isaac Mizrahi Isabel Marant Issa Issey Miyake -
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Karen Walker Karl Lagerfeld Kenzo Kimberly Ovitz Kinder Aggugini Koi Suwannagate -
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Naeem Khan Nanette Lepore Narciso Rodriguez Nathan Jenden Neil Barrett Nicolas Andreas Taralis Nicole Farhi Nicole Miller Nina Ricci No. 21 -
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Ohne Titel Organic by John Patrick Oscar de la Renta Osman -
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Paris 68 Paul Smith Pedro Lourenço Peter Jensen Peter Pilotto Peter Som Philosophy Pollini Ports 1961 PPQ Prabal Gurung Prada Preen Pringle of Scotland Proenza Schouler -
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Sacai Salvatore Ferragamo Sharon Wauchob Shipley & Halmos Sonia Rykiel Sophia Kokosalaki Sophie Theallet Stærk Stella McCartney Stephen Burrows Suno Sykes -
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Zac Posen Zero + Maria Cornejo
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