It's not every day that designers brand-new to the runway score front-row coups like Chloë Sevigny and Oscar nominee Carey Mulligan. But then, The Row's Ashley and Mary-Kate Olsen aren't your everyday designers. One of the very few celebrity/fashion success stories, the three-year-old label has become known for its subtly luxurious fabrics as well as its understated and classic yet still somehow edgy cuts, both of which were in evidence at the show today.

Backstage, the sisters said, "We wanted to do something low-key and straight to the point." There's no more apt description for their 19-look, entirely black, navy, and white show, which began with a double-face collarless and belted wrap coat, ended with an asymmetrically draped and corseted silk slipdress, and in between featured one of the most effortlessly luxe dresses of the week in matte denim-blue python.

A long-sleeve leather T-shirt, the silk button-down jumpsuit, and a slouchy tuxedo jacket were also among the highlights of the item-y lineup. You could call their aesthetic minimal, but the Olsens say they don't like the description, so here are a couple of others: utterly simple and anonymously chic.