Edun
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REVIEW
COMPLETE COLLECTION
NEW YORK, February 12, 2011
By Nicole Phelps
Sharon Wauchob is now in her second season at the reins at Edun, and the picture of what the brand will become under the Irish designer's leadership is coming into focus. Her Fall runway, not unlike last season's, was full of real, wearable clothes. As hard as this might be to believe, you can't necessarily say that about all the contemporary labels out there. But Wauchob has apparently surrounded herself with a fresh, young team and she says that helps keep her in touch with what cool girls want to wear.Let's start with the coats. The quilted khaki storm trench that opened the show has the X factor that will make it a popular personal order item with editors. In this era of influential street style blogs that really means something, and there was more solid outerwear where that came from. Knits were another big component: They ranged from a utilitarian ribbed sweater dress to Fair Isle cardigans inspired by Wauchob's own roots to a delicate black crochet skirt made by nuns in Africa. She has spent a good amount of time there in the last year recruiting craftspeople and researching factories; the company, which was founded by Ali Hewson and Bono, remains committed to its fair-trade principles even as it continues to grow under the aegis of LVMH. But it wasn't Africa that inspired the prints that make up the collection's third important element—it was Romany culture. The dense, abstract prints that appeared on a gorgeous ruffled silk scarf dress, among many other pieces, were lifted from old wallpaper. In the end, though, those details don't really matter. What does is how easily you can imagine this collection transitioning from the runway to the department store floor.
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Fall 2011 Ready-to-Wear
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3.1 Phillip Lim -
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Edun Elie Saab Elie Tahari Elise Øverland Emanuel Ungaro Emilio de la Morena Emilio Pucci Emporio Armani Erdem Erin Fetherston Etro -
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Farah Angsana Fashion East Felder Felder Felipe Oliveira Baptista Fendi Francesco Scognamiglio Frank Tell -
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Gabriele Colangelo Gap Gareth Pugh Gary Graham Giambattista Valli Gianfranco Ferré Giles Giorgio Armani Givenchy Graeme Armour Gregory Parkinson G-Star Gucci -
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Haider Ackermann Hakaan Halston Helmut Lang Hermès Hervé Léger by Max Azria Holly Fulton House of Holland -
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Iceberg Imitation of Christ Isaac Mizrahi Isabel Marant Issa Issey Miyake -
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Karen Walker Kelly Wearstler Kenzo Kevork Kiledjian Kimberly Ovitz Kinder Aggugini -
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L.A.M.B. L'Wren Scott Lanvin Lela Rose Libertine Limi Feu Loewe Louise Gray Louis Vuitton Luca Luca Luisa Beccaria Lyn Devon -
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Naeem Khan NAHM Nanette Lepore Narciso Rodriguez Neil Barrett Nicholas K Nicolas Andreas Taralis Nicole Farhi Nicole Miller Nina Ricci No. 21 Norma Kamali -
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Ohne Titel Organic by John Patrick Oscar de la Renta Osman -
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Paul & Joe Paul Smith Pedro Lourenço Peter Jensen Peter Pilotto Peter Som Philosophy Piazza Sempione Ports 1961 PPQ Prabal Gurung Prada Preen Pringle of Scotland Proenza Schouler -
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Sacai Sachin + Babi Salvatore Ferragamo Sass & Bide Sharon Wauchob Sonia Rykiel Sophie Theallet Sportmax St. John Stella McCartney Stephen Burrows Steven Alan Suno -
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Undercover United Bamboo -
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Valentino Vanessa Bruno Vena Cava Vera Wang Véronique Leroy Versace Versus Victoria Beckham Viktor & Rolf Vionnet Vivienne Tam Vivienne Westwood Vivienne Westwood Red Label VPL -
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Wayne Wes Gordon Willow -
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Y-3 Yigal Azrouël Yohji Yamamoto Yves Saint Laurent -
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Zac Posen Zero + Maria Cornejo Z Spoke by Zac Posen
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