It's been a year of change for Erin Fetherston. After ending her stint as guest designer and creative consultant at Juicy Couture, Fetherston recently decided to pull the plug on her namesake label and start up a lower-priced line. Erin debuted with a Fall presentation at Milk Studios that was formatted like the backstage of a runway show. Models lined up while a stylist tweaked the looks, pulling on a jacket hem here, smoothing down a skirt there. After getting the final approval from the designer, it was time to take a turn strutting around the constructed set. There was even a photographer snapping candids of the girls, who looked to be having a great time (compared to other presentations where they stand still for hours).

The good news for fans is this collection was full-on Fetherston. Cases in point: a floaty frock in pleated chiffon with a tie neck, and a shimmering rose sack dress with flattering gathers and volume. Some of the best looks had a more tailored approach. Among the flirty takes on suiting: a baby sequined blazer in ivory with sheer balloon sleeves; fitted, black crepe trousers with a diaphanous train; and a vest-inspired, metallic brocade shift. While there was nothing revolutionary for Fetherston in this lineup, the price tags—ranging from $195 to $600—will be a nice filip for her feminine customer.