It's been a year of change for Erin Fetherston
. After ending her stint as guest designer and creative consultant at Juicy Couture, Fetherston recently decided to pull the plug on her namesake label and start up a lower-priced line. Erin debuted with a Fall presentation at Milk Studios that was formatted like the backstage of a runway show. Models lined up while a stylist tweaked the looks, pulling on a jacket hem here, smoothing down a skirt there. After getting the final approval from the designer, it was time to take a turn strutting around the constructed set. There was even a photographer snapping candids of the girls, who looked to be having a great time (compared to other presentations where they stand still for hours).
The good news for fans is this collection was full-on Fetherston. Cases in point: a floaty frock in pleated chiffon with a tie neck, and a shimmering rose sack dress with flattering gathers and volume. Some of the best looks had a more tailored approach. Among the flirty takes on suiting: a baby sequined blazer in ivory with sheer balloon sleeves; fitted, black crepe trousers with a diaphanous train; and a vest-inspired, metallic brocade shift. While there was nothing revolutionary for Fetherston in this lineup, the price tags—ranging from $195 to $600—will be a nice filip for her feminine customer.