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Siki Im

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NEW YORK, February 11, 2012
By Alison Baenen
Growing up in Germany, Siki Im played basketball for five years in high school, and he fell hard for Michael Jordan and American athleticwear, from Nike kicks to baggy Champion sweatshirts. Im's Fall collection, shown in a prep-school gymnasium in the Meatpacking District, was his homage to the idol of his youth and the gear he wore. The designer is the first to admit that his concepts can get a little heavy, and, to wit, this season wasn't just about sweatbands (although the models were wearing those, on wrists and heads).

The concepts of branding and identity were key, too, and Im came up with a subtle logo—the Greek word logos—that he sewed into the bands of shorts and across the front of sweatshirts. It was a tongue-in-cheek joke few will get, unlike the collection's look-at-me popcorn print. In bright pink and yellow, it appeared on the aprons (essentially half-skirts) that peeked out from beneath the long parkas and bombers that came layered over drawstring tunics and sleeveless knit jerseys. The message—basketball and fashion as entertainment—was goofy and fun. The aprons themselves were a bit goofy, too, but there was plenty of seriously wearable gear here for guys with and without regular pickup games.

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