February 10, 2012 New York
The concepts of branding and identity were key, too, and Im came up with a subtle logo—the Greek word logos—that he sewed into the bands of shorts and across the front of sweatshirts. It was a tongue-in-cheek joke few will get, unlike the collection's look-at-me popcorn print. In bright pink and yellow, it appeared on the aprons (essentially half-skirts) that peeked out from beneath the long parkas and bombers that came layered over drawstring tunics and sleeveless knit jerseys. The message—basketball and fashion as entertainment—was goofy and fun. The aprons themselves were a bit goofy, too, but there was plenty of seriously wearable gear here for guys with and without regular pickup games.