Give the customer what she wants—that's Ashley and Mary-Kate Olsen's mantra for their contemporary collection Elizabeth and James. That means the Fall lineup touches on familiar trends like parkas, pajama dressing, peplums, and flower prints—all well executed. It's not only the knit furs that look more expensive than they in fact are. This may not be the passion project that The Row is, but these focused sisters clearly do their homework.

At their presentation today they explained that they offer a variety of heel heights in their shoe line because "the client wants the range." And pointing out a white button-down with a longer hem in back, Ashley said, "This is for the girl who wants to keep her butt covered." To which an editor in the crowd quickly replied, "Oh, I understand that." A handbag range is scheduled to launch sometime next year. After that? Elizabeth and James stores.