See by Chloé
February 28, 2012 New York
As a move to up visibility, the decision was a success. (Case in point: You're reading about it here.) With greater visibility, however, comes greater scrutiny. Chloé's Clare Waight Keller is not the creative force at the helm of See, and in fact, the company doesn't identify a designer or team behind the line. Maybe that's why the collection itself feels more anonymous than it might. The See aesthetic riffs on that of the Chloé main line, especially in its emphasis on long, fluid lines, soft volumes, and a pretty, feminine bent. For Fall, the femme got flirty with an emphasis on sheer mesh tops and dresses in silk georgette, viscose, and silk, fineness that played off the roughness and slouch of oversize outerwear and tailored pieces in denim and wide-wale corduroy. Piece by piece, you could see items that should energize customers on the sales floor, but overall, the message wasn't as distinctive as the medium.