First things first: Skaist-Taylor, the new label from Juicy Couture founders Gela Nash-Taylor and Pamela Skaist-Levy, is not going to appeal to hardcore fashion freaks. If you're the kind of person who has ever described the cut of a pair of trousers as "Yohji-esque," or got into an eye-searing print because its mix of colors was pleasingly offensive, you're probably not in the market for a one-shoulder gold lamé minidress. But no hard feelings, because there are plenty of women out there for whom Skaist-Taylor is going to be catnip. Who are these women, the ones going to stores in search of vintage-inspired peasant blouses, paisley maxi dresses, oversize python clutches, and foxtail bag charms? One word you might use to describe them is: shoppers.

As they proved at their debut Skaist-Taylor presentation today, Nash-Taylor and Skaist-Levy haven't lost their sixth sense for the mainstream fashion id, and with that in mind, they've designed an unapologetically accessible collection boasting day-to-night dresses in flattering cuts, shrug-on knitwear, cotton-cashmere blend sweatshirts, and a variety of vaguely boho accessories. They've also returned with new styles of velour pants—much dressier than the old Juicy sweatpants, and designed, as Nash-Taylor explained, "to make women look great." They're going to make a fortune. Another one.