A season into her new endeavor, Uniqueness.it, Alessandra Facchinetti has discovered two things about her online shoppers. They're most inclined to buy (1) dresses and (2) T-shirts.

Appropriately, that's where the former Gucci and Valentino designer put her focus for the new collection she showed today, which is already available on her site. "It's not based on trends; it's what I like," she said of the silk crepe frocks in styles that merged the unconstructed silhouettes of the twenties with eighteenth-century filigree prints. Study them closely and the patterns revealed themselves to be double U logos, along with roses, wings, and other typical tattoo motifs.

There wasn't anything here that looked like it had enough It factor to become an Internet sensation, but the polka-dot pajama pants that Facchinetti herself was modeling did key into a current fashion fad. For that reason, it's a good bet they're where her potential Web customers will invest their money.