At her presentation today, Victoria Beckham reported that her first collection for Victoria, Victoria Beckham enjoyed 100 percent sell-through on Net-a-Porter before it was even online. "They said it was unprecedented," she added. That's the power of celebrity. But it's also the power of a good dress.

Her Spring frocks were as eccentric as they were effortless, covered in cats, clouds, or moons. The 20 looks she showed for Fall retained the charm of last season's debut; there was a "Frockerella" print of dress sketches on one, and swans on the collars of others. But the sensibility was more sophisticated. The somewhat slimmer silhouettes and shrunken shoulders were contributing factors, as was the more muted color palette. The clothes were also more ambitious. The collection's standout number was made from a woven jacquard that looked like parallel strips of different fabrics but was in fact two single pieces of material front and back.

Technical details like that aren't what's making a success of the label, though. Rather, it's the dresses' simplicity, their smart price points, and, perhaps most importantly, pictures of VB looking fab in them.