February 07, 2013 New York
The part that did offer a mini shock of the new was the presentation format: Plokhov opted to show the collection on the Digital Fashion Shows Web site. In part, he said, he couldn't resist the allure of being the first menswear designer to break that particular seal. But doing the show in this way also allowed him the opportunity to reteam with the filmmaker Douglas Keeve and to create the kind of ominous atmosphere that the clothes demand. Speaking of honing, here it's possible to do so even in the course of a single collection. There's one chance for each look on the runway, then it's gone. But on video, the sky's the limit. "I like multiple takes," Plokhov said. "We do it until it looks good."