Mark McNairy New Amsterdam
February 11, 2013 New York
The collection had its humorous moments. His-and-hers jeans printed with wacky, angry clowns and smiley faces were silly fun—put those in the "strengths" category. Beanies stitched with "Howdy" were also grin-inducing, but some of the other sartorial jokes—cowboy hats, wool Mexican wrestler masks—fell flat.
For the girls there were fantastic brogues, loafers, and dirty bucks (footwear is one of McNairy's signatures), and an adorable camo pant, navy toggle coat, and yellow bow tie combo. Much of the rest, though, seemed like something you might sport around the dorm on a Sunday morning. Leather soccer shorts pulled and tugged in the wrong places. So did a pair of confusing skinny-fit khakis. And a sporty leather skirt and sweatshirt didn't quite work.
This is only McNairy's second season designing full men's and women's ranges for his eponymous label. When asked about his future plans, the designer said, "More of the same." Fair enough—the line already appeals to a certain breed of downtown gent, and if he makes his woman a little cooler to fit in with his Fall guy (and loses the genitalia jokes), he could have a cult hit on his hands.