February 08, 2013 New York
The combination worked. The mixed tartan dress and matching motorcycle jacket, fancied up with green leather trimming on the lapels and at the wrists, looked sharp but cool. A cropped turtleneck and matching A-line mini turned sweet but not saccharine with the addition of a subtle black-and-white diamond print. As Ronson moved further into mod, the tweeds, plaids, and florals were replaced with strong solid colors. A purple leather bomber stood out, as did a mauve pantsuit with a magenta lapel, although the matching magenta gloves were a little too much.
Ronson chose a presentation format, despite the popularity of her runway show. (Celebrity friends and the cool-kids crowd always make a point of being there.) But she believed more editors and buyers would be able to get a better sense of the clothes if they could take their time looking at them. "I wanted to make it easy, so that they could actually see the collection," she said.
With the models standing in a row on a riser, their outfits arranged monochromatically, it couldn't have looked better. For a contemporary designer, a presentation just makes more sense. It's also more economical, which is never a bad thing, no matter how many stores carry your line. We hope even more follow in Ronson's suit.