February 06, 2013 New York
So what's a Juicy Couture girl to wear in the post-tracksuit world? Provided she resides in a land unmolested by weather (hello, L.A.), the answer is breezy little dresses and flashy good-time gear. For shoppers interested in the former, Fall '13 holds a red iris-printed dress and a Breton-striped number strewn with photorealistic florals. There's also a cherry-red biker jacket with push-up sleeves and several varieties of foil-effect jeans, plus cheeky logo tees. The classic Juicy touchstone appears, too, albeit in a leopard version that tapers at the ankle—loungewear that demands heels, not Uggs.
It's an aughts legacy the team winks at in its latest campaign video. Called "Bad Reputation," it stars models Kasia Struss, Lindsay Ellingson, and Anais Mali as locked-up fashion rebels. As one of the T-shirts says, "Good girls go to heaven, but Juicy girls go everywhere." If nowhere else, they certainly go to the mall.