An observation: There's a certain group of contemporary designers who pander to fashion bloggers. They put out loud, notice-me pieces that would look cool Instagrammed, tweeted, or Tumblr'd, but maybe not so great in the office, or even for a night out to the movies. (You know, the places where women actually wear contemporary clothes.)

Michelle Smith, who launched Milly in 2001, is one of those blogger-beloved designers. But for the time being, she is balancing the flash with the practical. For Fall, Smith was inspired by New York City, and it showed. A "city lights" digital print was made from a photograph of the West Village at night, looking cute on a flirty dress and skirt. The oversize menswear coat—available in New York-appropriate black and gray—was a favorite with the models. It's easy to imagine any of them wearing it while bouncing around the Lower East Side.

Smith is into relaxed silhouettes, and a sweatshirt/pencil skirt combo popped up again and again. "It's the new suit," she said backstage. In hologram leather—a blogger favorite—it was cool. (Although it's hard to imagine anyone actually wearing the top and bottom together. Maybe a black top with a shiny bottom instead.) In a silver metallic stud-embossed leather, it was staid.

All in all, the collection was modern, if not totally fresh. An exception was the elbow-sleeve black dress with stripes of iridescent Lurex fringe: It would look fantastic on bloggers and real girls alike.