February 07, 2014 New York
Fetherston's models stood and sat together on risers in an unexpectedly elegant little room at the W Hotel in Union Square, so the feeling was more cocktail party than presentation. And the ladies looked like they were enjoying themselves more than the typical fashion week gig allows. Maybe that's because these were frocks they might actually wear. The standout was a short lavender and pink floral number that looked as if it popped right out from the pages of Lula. (It could very well end up there in the months to come.) The floral appliqué gown with a ball skirt and a curved crop top was lovely, too, and brought texture to the mix. "I wanted to show it in a tableau format so that you could see all the layers," Fetherston explained. The fit could have been better on some styles—a shimmery pink and orange dress made the most slender girl look frumpy—but all in all it was a fun, clever idea that should give Fetherston a nice little retail jolt.