Bally

MILAN, October 3, 2001
By Armand Limnander
Inspired by the makeover success stories of labels such as Louis Vuitton and Burberry, Harvard-trained business-graduate-turned-designer Scott Fellows is determined to make Bally the next world-class luxury brand.

In these label-obsessed times, a globally recognized name is a prized asset for any fashion house. And for the last few seasons, Bally has made considerable efforts to update its prestigious history, opening revamped flagships and launching a full clothing line. After making a splash with last season's chic woven leathers, Fellows went for graphic, simple basics this time around. A white tailored pantsuit was accented with a diamond-pattern cummerbund waistband; square-ribbon skirts and shifts looked perfectly prim.

Bally's strategy is to create wearable, luxurious pieces that don't slavishly follow trends. While many of Fellows' designs fit that bill, others, like the geometric-inset leather dresses and trousers, fell short of expectations. If the label is to succeed in the competitive luxury-goods arena, the Bally team will have to flex a little more creative muscle.

Style.com

Style File Blog

november 08, 2009

Social intelligence

From Rags To Riches

05:11 PM
They may have earned their New York cred—and become, in the process, Yanks fans to...

Trend tracking

Yea, Nay, Or Eh: Katy Perry At The 2009 MTV Europe Music Awards

04:11 PM

Dept. of culture

Prada Enters The Book Business

03:11 PM

more from the style file blog ›