Marc by Marc Jacobs
September 26, 2001 New York
Jacobs steers clear of female fashion stereotypes: Marc is not about debutantes, punk princesses or cheerleaders, but about cool girls who follow their own rules. Urban warriors will go for a shrunken, revamped military jacket or an army-green, eyelet-hook parka; retro babes will prefer the fruit-colored tops and folksy smocks; California girls can't go wrong with shorts, rainbow-striped jeans and flimsy knit tops.
Still only in its third season, Marc continues to grow by leaps and bounds. For Spring 2002 there are flirty floral bikinis, more accessories than ever, and jeans and sweatshirts for boys. Large denim totes, striped lace-up wedges, butterfly platforms and canvas sneakers make the perfect exclamation points for these energetic looks.