BCBG Max Azria

NEW YORK, September 13, 2004
By Laird Borrelli
"I'm undercover," declared the soundtrack for BCBG's spring runway show. Hopefully that's just idle thinking, because Max Azria's collection deserves some attention—particularly the first half, with embroidered skirts, smocked dresses, sequined tunics, and embellished coats that were folky, pretty, and perfectly on trend. The accessories hit, too; there was a great oversize bag, crochet and embroidered belts, and charm necklaces.

But it seemed Azria changed his mind right around the time the eveningwear appeared. Those rhinestone-embellished chiffon dresses in pastel colors had not one mot of peasant panache, but they're bound to delight Azria's starlet contingent. Quick switches like that make it easy to get lost in the vast BCBG universe, but this season the sporty separates will be easy—and fun—to navigate.

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