September 10, 2006
Max Azria Collection, the niche line in the billion-dollar BCBG empire, is meant to be a place where the company's creative forces can "let their artistic voices be heard." But it's not yet entirely clear what they're trying to say. The clothes often rely on origami-style construction, which lends them a vaguely Japanese feeling. Concept and wearability were well balanced in pieces like an ivory linen organdy dress with a ruffled V-back, and a blue faille number with a slight asymmetry, but it's difficult to imagine the young and pretty luminaries in the front rowParis and Nicky Hilton, Eva Mendes, Sarah Michelle Gellargoing in for the "undone" aesthetic, however cleverly it's configured.