Sari Gueron

NEW YORK, September 10, 2006
By Laird Borrelli
"I wanted this collection to reflect how me and my friends wear our clothes, which is very chill," explained surfer/designer Sari Gueron, who, true to her word, styled her spring collection in a laid-back manner, right down to the Birkenstocks on the models' feet. The designer caught her wave with look one—a simple shift with a flower corsage—and rode it successfully to the close of one of her strongest showings yet.

Gueron, who started her career showing small groups of dresses, has added to her repertoire slowly and steadily. This season's simple shapes were derived from her study of Asian dress and Victorian children's clothes and rendered in fragile poplin, crinkled silk chiffon, and patterned jacquard. Though the separates stood on their own, the audience still comes to see the frocks. Standouts included sheer, short day options worn over bikinis (one expects they will be delivered lined to stores); breezy floor-length numbers, some with quilted yokes; and dressier options with subtle details like a flower-backed belt. This Gidget is growing up.

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