Todd Lynn, the Canadian rocker dude Roland Mouret called "my right hand," always had a nice little business on the side. An ace cutter, he's a favorite of Marilyn Manson, Bono, and Jagger for bespoke stage gear. For the most part, though, Lynn was happy to toil away in Mouret's back room—until, that is, a disastrous disagreement between his boss and management brought the company down. "For me, it was a case of now or never," Lynn says. "I decided I finally had to do what I wanted to do."

Essentially, that turns out to be rock 'n' roll tailoring—but with a slick, deluxe edge, and cut to fit girls as well as boys of the six-foot, no-hip variety. Lynn's way with a sharp white leather tux jacket and a great pair of pleated pants has been honed over time, and his obsessive care over choosing classically excellent men's fabric pays off in the execution. Moreover, it seemed the world really was waiting for what he had to say—at least to judge from the stellar audience that lined the walls of the Proud Gallery in Camden Town for his debut. Among them were members of the Dirty Pretty Things, the Licks, and, lo and behold, Giorgio Armani and his entourage.